"Sketchbook Theo is the best Theo" with Theo Gibson, ECD at Joan Creative

Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.

Our favorite stories: 

• How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
• Intentionally curating your own inspiration; "our experiences shouldn't just stay with us" 
• Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"

Big moments from doing the work: 

• Learning how to and the value of picking your agencies even as agencies are picking you
• Straddling/pushing the line of safety to make good work
• While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching

Career advice we'll live with: 

• Your own essence will inform the work better than the industry standard
• If you haven't made anything in 2 years, it's on you, not the agency
• Never think of it as a performance

Find us us on Twitter, Instagram, and at The Bad Podcast dot com