Multi-Cultural Marketing is Marketing with Suzie Bao

Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...

Joy work; engaging career growth and creativity with a focus on multicultural representation
Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
“It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
“Account is a thankless role and people often don’t fully appreciate it until I leave”