Episode 31 - Saurabh Kakade (Hyperinteractive) & Tobias Natterer (DDB Berlin)

Saurabh Kakade, of Hyperinteractive, an innovation agency in Hamburg, Germany & Tobias Natterer, a Sr. Copywriter at DDB Berlin, were a couple of the creative minds behind this year's brilliant "Truth Wins" campaign for Reporters Without Borders. Essentially, they used the Russian government's own lottery against them in order to provide people in Russia with access to the news outside of the state sanctioned propaganda disguised as news. It's the kind of work we all strive to do as advertising creatives and we're so grateful they took the time to join us from Germany to walk us through their process.

You can find out more about the campaign and the agencies behind them at the following links:

Campaign Website: thetruthwins.eth.link/

Campaign Film: https://www.youtube.com/watch?v=enGJmBM4DHE

Twitter Russia: russia.thetruthwins.eth.link

Blockchain based decentralized archive: russia-info.thetruthwins.eth.link

Twitter Turkey: turkey.thetruthwins.eth.link

Twitter Brazil: brazil.thetruthwins.eth.link

Hyperinteractive Website: https://www.hyperinteractive.de/

IG: https://www.instagram.com/hyperinteractive_/

And more on de-centralised storage: https://ipfs.io/ 

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