Episode 1 - Justin Oberman
Throughout what's proved to be a very unique 20 year career consulting for both agencies, brands and even the government, Justin has been called a lot of names: The Sherlock of Strategy. The Barnum of Branding. The Copernicus of Copywriting. The Aristotle (he prefers Asimov) of Advertising.
All of which makes a lot of sense when you consider his unique reputation for Solving Problems Traditional Advertising Agencies Can't.
The secret to his success can be found in a mantra he likes to repeat to his advertising students.
"Write ads worth reading or create experiences worth writing about." -Justin Oberman
[Bio from Justin's LinkedIn about section]
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